Overview
Augmentime is a company specializing in AR calendars tailored for various occasions and businesses. Our platform aims to enhance user experiences by bringing interactive and engaging digital elements to traditional calendar formats, offering a unique way to commemorate special events and engage with brands.
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My role: Product Design, User Research, Design System
Tools: Adobe Illustrator, Adobe Aero
Timeline: 2 months
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In this case study, I'll outline the plan I devised for Lang Calendars to incorporate Augmented Reality into their calendars. During this period, I did a lot of research and learned a lot, and I made countless changes to the strategy to make it successful.
Scan to try it yourself!
About
Lang Calendars
Every LANG Calendar begins with great artwork and since 1982, LANG's strong heritage has attracted numerous world-renowned artists for which the brand has achieved industry recognition. Each LANG calendar is a distinctive representation of original art created by today's most talented artists. LANG Calendars can also be recognized by the high-quality, linen-embossed paper that has a classic, luxurious feel.
Problem Statement
User persona
A busy professional with diverse cultural interests
User needs
needs
a comprehensive calendar integrating all festivals for planning and participation
Insights
because
they seek efficiency and inclusivity in scheduling cultural engagements
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Idea
Innovative AR Calendar: Scan for Instant Holidays/Festivals Information!
Introducing a revolutionary calendar equipped with AR technology, offering users instant access to detailed information about various festivals simply by scanning the dates. This innovative concept seamlessly blends traditional calendar functionality with modern augmented reality, providing users with a dynamic and interactive way to stay informed and engaged with cultural celebrations throughout the year.
Customer personas
Interactive icons and actionable buttons after scanning
Button can be used to view other holidays on the same date
Augmented images with month and year as headers on each page
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Icon scan reveals event details, external links below.
AR Plan
Benefits to business
01
Enhanced User Experience
By incorporating AR technology, Lang can offer a more engaging calendar experience, allowing users to easily access festival information by scanning dates.
04
Expanded Market Reach
Integration of festival info appeals to a broader audience interested in cultural events, potentially boosting sales and revenue.
02
Increased Engagement
The AR feature encourages regular interaction with the calendar, fostering higher customer satisfaction and loyalty to the Lang brand.
05
Partnership Opportunities
Collaboration with festival organizers can enhance the calendar's value proposition and attract more users.
03
Market Differentiation
Lang can stand out as an innovative leader in the calendar industry, attracting new customers drawn to the cutting-edge features.
06
Data Analytics
Insights from user interactions can optimize marketing, improve features, and tailor offerings to customer needs effectively.
